Neha envisioned SFI as a brand that embodies a uber chic identity of contemporary motifs inspired by our rich heritage and wild life. The idea was also to redefine jewellery customisation. Moulding hand written fonts in silver jewellery into bracelets and ornaments helped people preserve memories. And its not just a women-only brand. There is enough for the metrosexual men out there.
Pro tip: Check out their block printing unit next door as well